WHEN WE BOOKED our spring break at a popular Mexican resort town, I checked the reviews. Every single hotel has a thread that looks like this:

No. 1: "We had the best time at Rio Magic Azur Playa! The staff was amazing, the beach was great, and the pool had just the right amount of chlorine — shout-out to Bruno, the hotel chlorinator, who also was our waiter one night in the fantastic restaurant where we had lobster tails marinated in anejo tequila, then saw a show that made Cirque Du Soleil look like an elementary school gym class where the kids are trying to climb a rope.